Introduction
Human–shark interactions have been increasing globally for the past four decades (McPhee 2014; Harahush & McPhee 2016; Midway et al. 2019). This rise is widely attributed to a combination of ecological, environmental, and demographic factors. Expanding coastal populations and increased participation in water‑based activities such as surfing, diving, and open‑water swimming have intensified overlap between humans and sharks (Cliff 1991; Curtis et. al. 2012; West 2011). Environmental drivers—including changes in ocean temperature (Cliff 1991), reduced water clarity (Caldicott et al. 2001), and broader climate‑linked habitat shifts (Harahush & McPhee 2016)—may also influence shark distribution and behaviour, contributing to the upward trend in shark‑bite incidents (Ryan et al. 2019).
Globally, shark bites are concentrated in a small number of regions. Based on long‑term incident databases and national reporting programs, the top five regions for unprovoked shark bites are the United States, Australia, South Africa, Brazil, and the Bahamas/Caribbean region. These areas share common features: warm coastal waters, high recreational water use, and the presence of large predatory shark species.
Australia, for example, has the second‑highest number of shark bites globally, with incident rates increasing from approximately nine bites per year in the 1990s to more than twenty per year in the 2010s (Harahush & McPhee 2016; Bradshaw et al. 2021). Mitigation strategies across high‑incidence regions have included culling programs, beach nets, drumlines, enclosures, aerial and land‑based shark spotting, public education initiatives, and acoustic tracking (Gray & Gray 2017). While these approaches can reduce risk for bathers, many raise conservation concerns, affect non‑target species, or are unsuitable for activities such as surfing and diving (McPhee 2012).
Of the shark species implicated in serious incidents worldwide, three account for the majority of unprovoked bites: white sharks (Carcharodon carcharias), tiger sharks (Galeocerdo cuvier), and bull sharks (Carcharhinus leucas). In Australia, these three species are responsible for 66% of unprovoked bites, with tiger sharks responsible for the highest proportion of fatal outcomes relative to total bites (38%), followed by bull sharks (32%) and white sharks (25%) (Riley et al. 2022). These species are widely distributed across the top five global regions and are therefore the primary focus of modern shark‑bite mitigation research.
Global shark‑bite statistics provide essential context for understanding the scale, distribution, and severity of shark–human interactions. The International Shark Attack File (ISAF) remains the most authoritative global dataset. The table below summarises the most recent confirmed worldwide figures for 2025, including total unprovoked bites, fatalities, and regional distribution. These data illustrate both the rarity of shark bites and the concentration of incidents in a small number of high‑interaction coastal regions (Florida Museum of Natural History, 2025).
These data reinforce that while shark bites remain rare on a global scale, the majority of incidents occur within the final metres of an investigative approach — precisely the sensory domain targeted by Neograde’s passive gradient‑disruption mechanism.
Public sentiment has increasingly shifted away from traditional lethal approaches toward non‑lethal alternatives (Adams et al. 2020; McPhee et al. 2021; Rosciszewski‑Dodgson & Cirella 2021; Simmons et al. 2021). Water users across multiple countries now express strong support for early‑warning systems and personal deterrents as more socially acceptable and ecologically responsible options. Personal deterrents aim to reduce bite risk by disrupting one or more shark senses—vision, olfaction, taste, or electroreception—and have gained traction as a viable mitigation tool (Huveneers et al. 2012; Hart & Collin 2015; Bradshaw et al. 2021).
Although several types of personal deterrents are commercially available, electric‑field deterrents are the only category consistently shown to reduce the probability of shark bites in controlled testing (Huveneers et al. 2013b; Kempster et al. 2016; Huveneers et al. 2018; Gauthier et al. 2020). However, not all electric deterrents are equally effective. Ocean Guardian (formerly Shark Shield) produces the most extensively tested electric deterrents on the market (Huveneers et al. 2013b; Kempster et al. 2016; Huveneers et al. 2018; Gauthier et al. 2020; Thiele et al. 2020). Their devices use paired electrodes to emit a pulsed electric field that overstimulates the shark’s electroreceptive system—the ampullae of Lorenzini—when the animal approaches within close range.
Recent controlled field trials on tiger sharks—the species responsible for the highest proportion of fatal bites relative to total bites—found that Ocean Guardian’s Freedom7 and Freedom+ Surf reduced tiger shark bite risk by approximately 70% (Clarke et al. 2022). These devices therefore represent the most effective non‑lethal deterrents currently available. However, the study also revealed substantial individual variation in shark responses and location‑dependent differences in deterrent performance. Effectiveness was influenced by motivational state, behavioural context, and site‑specific factors. Importantly, neither device eliminated bite risk, even under controlled conditions.
Together, these findings highlight both the progress and the limitations of current deterrent technologies. Electric‑field devices remain the most effective option available, yet their performance is incomplete, range‑limited, and dependent on behavioural and environmental context. This underscores the need for new, biologically aligned, passive, and low‑maintenance technologies that complement or improve upon existing electric deterrents by targeting sensory pathways in ways current devices do not.